Rebel Nicotine and Caffeine Pouches Launch in Lebanon with Ezzeddine Plus, Egypt with Chhadeh Holding
Beirut, Lebanon – July 24, 2025
Rebel, the globally acclaimed brand under Tobacco International Inc., proudly announces its groundbreaking entry into the Arab market with its award-winning Rebel Nicotine Pouches and innovative Rebel Caffeine Pouches, launching in Lebanon through Ezzeddine Plus and in Egypt through Chhadeh Holding. Recognized as the World’s Best Nicotine Pouch Brand of 2025 by leading industry platforms PouchDaddy, Snussie, and EuroPouches, Rebel is poised to transform how adults in the region experience nicotine and energy alternatives. With an unwavering commitment to quality, innovation, and a tobacco-free future, Rebel delivers premium, discreet, and modern solutions tailored to the dynamic lifestyles of the Arab world.
Rebel Nicotine Pouches: A Tobacco-Free Revolution
Rebel Nicotine Pouches are redefining nicotine consumption with a 100% tobacco-free, all-white formulation, crafted under pharmaceutical-grade standards in Europe. Designed for adult consumers seeking a cleaner alternative to traditional tobacco products, Rebel offers a smoke-free, spit-free, and odor-free experience that aligns with the region’s growing preference for health-conscious and socially responsible choices.
Key Benefits of Rebel Nicotine Pouches:
• Unparalleled Variety: Available in 22 bold flavors, including Ice Mint, Cherry, Mango, and Grape, catering to diverse tastes across the Arab world.
• Customizable Strengths: Ranging from 3.6mg to 30mg, Rebel empowers users to select their ideal nicotine level for a personalized, controlled experience.
• Discreet and Convenient: Slim, comfortable pouches are ideal for use in professional and social settings, such as offices, airports, or gatherings, without impacting others.
• Sustainable Choice: As part of Rebel’s “smokeless future” vision, these pouches produce no second-hand smoke, offering an environmentally friendly alternative to cigarettes.
• Global Leadership: With over 240 million pouches sold in 2024 and availability in 50+ countries, Rebel commands a 90% market share in Lebanon, reflecting its trusted quality and consumer appeal.
Rebel Nicotine Pouches deliver rapid nicotine release with lasting satisfaction, providing adults a modern, stylish way to enjoy nicotine without the drawbacks of smoking. Whether enhancing focus during a demanding workday or unwinding in social moments, Rebel offers a seamless solution.
Rebel Caffeine Pouches: Pure, Clean Energy – Anytime, Anywhere
Rebel Caffeine Pouches provide a powerful, sugar-free energy boost in a discreet, portable format—free of nicotine, tobacco, and liquid. Infused with 80mg or 100mg of natural caffeine per pouch and immune-supporting Vitamin C, these zero-calorie pouches are engineered to keep professionals, students, and athletes in the Arab world sharp, alert, and energized throughout their day.
Key Benefits of Rebel Caffeine Pouches:
• Fast-Acting Caffeine: Delivers 80mg or 100mg of caffeine, equivalent to a strong cup of coffee, via rapid gum absorption for a smooth, jitter-free energy lift.
• Immune Support: Vitamin C bolsters the immune system, supporting resilience during active, on-the-go lifestyles.
• Discreet and Portable: No need for drinks or mixing—perfect for driving, working, gaming, or training, with 20 pouches per can for ultimate convenience.
• Vibrant, Long-Lasting Flavors: Patented technology ensures consistent flavor release, offering a refreshing experience for up to 30 minutes.
Available Flavors:
• Tropical
• Watermelon Ice
• Strawberry Ice
• Mango
• Energy Drink
• Double Mint Ice
• Citrus
• Blueberry Ice
• Cherry Cola
• Bubble Gum
Rebel Caffeine Pouches have earned global praise for replacing energy drinks with a “clean, concentrated boost” that enhances focus and productivity. A delighted user noted, “Rebel Caffeine Pouches are a game-changer—better than coffee, no jitters, and perfect for my fast-paced schedule.”
Rebel’s Commitment to the Arab Market
Rebel’s strategic entry into the Arab world is led by a launch in Lebanon through an exclusive distribution partnership with Ezzeddine Plus, the authorized distributor for EPI Holding in the Middle East, ensuring full compliance with local regulations and seamless availability across the region. In Egypt, Chhadeh Holding serves as the dedicated distributor, bringing Rebel’s innovative products to Egyptian consumers. For more details, visit www.ezzeddineplus.com.
Backed by high-profile motorsport sponsorships, including NASCAR and the ARCA Menards Series, Rebel resonates with the region’s vibrant, ambitious culture. Its premium quality, diverse flavor profiles, and focus on functional wellness make it an ideal fit for the Arab world’s discerning consumers.
A Movement for the Future
Rebel is more than a product—it’s a lifestyle movement empowering adults to take control of their energy, focus, and choices. By offering tobacco-free nicotine pouches and Vitamin C-infused caffeine pouches, Rebel sets a new standard in the $25.4 billion global nicotine pouch market while delivering a smarter, cleaner energy alternative.
“We are excited to introduce Rebel’s revolutionary products to the Arab world, launching in Lebanon with Ezzeddine Plus and in Egypt with Chhadeh Holding,” said a spokesperson for Tobacco International Inc. “Our nicotine and caffeine pouches provide adults with a premium, convenient, and responsible way to elevate their daily lives, whether seeking a cleaner nicotine experience or a powerful, sugar-free energy boost.”
Availability
Rebel Nicotine and Caffeine Pouches will soon be available through Ezzeddine Plus in Lebanon and the Middle East, Chhadeh Holding in Egypt, authorized distributors, pharmacies, supermarkets, and e-commerce platforms across the Arab region. For more information, visit www.tiglobe.com or explore Rebel products at
www.pouchdaddy.com www.europouches.com www.snussie.com www.puffzonelb.com www.snushublb.com
Note: Rebel products are intended for adult use only. Statements regarding Rebel Caffeine Pouches have not been evaluated by regulatory authorities and are not intended to diagnose, treat, cure, or prevent any disease. Consumers are advised not to exceed four caffeine pouches per day to stay within safe caffeine intake limits (400mg daily for most adults).
About Tobacco International Inc.
Tobacco International Inc. is an American multinational company specializing in premium, tobacco-free nicotine and energy products. With a focus on innovation and sustainability, the company is committed to delivering world-class standards through its flagship brand, Rebel.
