Bucharest, Romania – July 24, 2025
Rebel Nicotine Pouches, the revolutionary tobacco-free pouch brand under Tobacco International Inc., proudly announces Romanian public figure Larisa Popa as its official Brand Ambassador for 2025–2026. Rising to fame on Survivor România 2025 and known for her vibrant presence across social media, Larisa will represent Rebel throughout Romania, Eastern Europe, and greater Europe.
A Bold Partnership for a Bold Brand
Larisa Popa will be the face of Rebel’s premium nicotine pouches and energy pouches, appearing at international trade shows, lifestyle expos, NASCAR races, and FIM World Supercross Championship (WSX) events. She will lead the brand’s outreach both online and on the ground, connecting with adult consumers seeking modern, clean alternatives to traditional products.
“I’m thrilled to partner with Rebel and represent a brand that celebrates energy, freedom, and individuality,” said Larisa Popa. “Rebel’s nicotine and energy pouches are exciting, forward-thinking products—and I can’t wait to introduce them to audiences across Europe and beyond.”
From Reality Star to Lifestyle Icon
Born and raised in Bucharest, Larisa made her mark on Survivor România 2025 through her strength, authenticity, and resilience. A former manager at Taverna Racilor and now an active marketing professional, she has built a strong following on Instagram and TikTok. Her relatable presence and bold energy make her a perfect fit for Rebel’s brand identity.
Rebel’s Global Rise
Manufactured in Poland, Rebel Nicotine Pouches are rapidly expanding across Europe and the Middle East. The brand is known for:
Tobacco-free, nicotine-based, sugar-free pouch formats
Over 20 flavor and strength combinations tailored for modern adult lifestyles
Strong roots in motorsports, fitness, nightlife, and youth culture
Larisa’s ambassadorship will spotlight Rebel at major events through 2025 and 2026, including WSX Buenos Aires, NASCAR partnerships, and lifestyle exhibitions across the continent.
To learn more about Rebel Nicotine Pouches and the global mission of Tobacco International Inc., visit www.tiglobe.com
About Rebel Nicotine Pouches
Rebel is the flagship brand of Tobacco International Inc., offering next-generation nicotine and energy pouches. With bold flavors, sleek design, and a rapidly growing international presence, Rebel delivers modern alternatives for adult consumers in Europe, the Middle East, and beyond.
About Larisa Popa
Larisa Popa is a Romanian influencer, reality TV star, and marketing professional. After captivating audiences on Survivor România 2025, she’s become a dynamic voice in lifestyle, health, and wellness representing a bold new era for nicotine alternatives.
